The Dos and Don’ts of Writing Copy About NFTs: A Comprehensive Guide
The world of NFTs is constantly changing, and with it comes new opportunities for businesses and individuals to capitalize on this exciting technology. However, when writing a copy about NFTs, you need to keep a few dos and don’ts in mind. In this comprehensive guide, we will walk you through the dos and don’ts of writing copy about NFTs so that you can create content that is both accurate and engaging!
Do:
Do your research:
When writing about NFTs, it is essential to do your research and make sure that you are accurately representing the technology. This means staying up-to-date on the latest news and developments in the world of NFTs to provide accurate information to your readers.
Use simple language
Not everyone is familiar with the technical jargon surrounding NFTs. When writing copy about NFTs, use simple language that everyone can understand. This will help ensure that your content is accessible to a broader audience.
Be honest
Since the world of NFTs is still relatively new, there is a lot of misinformation out there. When writing about NFTs, ensure that you are providing accurate and honest information. This will help build trust with your readers and ensure that they keep coming back for more.
Provide facts and figures
In addition to using simple language, it is also important to provide concrete facts and figures when writing about NFTs. This will help your readers understand the potential of this technology and its real-world applications.
Here is an example of facts and figures for an NFTs copy:
“NFTs are a type of digital asset that can be used to represent ownership of real-world assets. NFTs are unique and cannot be duplicated, which makes them ideal for use cases like provenance tracking and authentication. In the past year, the value of NFTs has exploded, with major sales including an $69 million sale of an NFT-based work of art by Beeple and a $230 million sale of an NFT-based basketball card by Top Shot.”
Include images and videos
NFTs are a visual technology, so make sure to include images and videos in your content. This will help your readers understand how NFTs work and what they can use.
Link back to the necessary NFTs sources
Credibility is critical when writing about NFTs. To build trust with your readers, make sure to link back to the necessary sources so that they can verify the information you are providing.
An example of linking back NFTs to the sources:
Binance is one of the most popular cryptocurrency exchanges, and it recently announced that it would be launching its NFT marketplace.
Don’t:
Don’t over-hype
With any new technology, it can be tempting to over-hype its potential. However, when writing about NFTs, it is crucial to avoid making exaggerated claims. Please stick to the facts and let your readers make up their minds about the potential of this exciting technology.
Don’t spread FUD
In addition to avoiding exaggerations, it is also essential to avoid spreading fear, uncertainty, and doubt (FUD). When writing about NFTs, make sure that you are not making unsubstantiated or misleading claims. This will only create unnecessary confusion and could discourage people from adopting this new technology.
Don’t use jargon
As we mentioned before, not everyone is familiar with the technical jargon surrounding NFTs. When writing about NFTs, avoid using jargon that only experts will understand. This will make your content inaccessible to a broader audience.
Review both the positive and the negative sides
When writing about NFTs, it is essential to provide a balanced view of the technology. This means reviewing both the positive and negative aspects of NFTs. By doing this, you will give your readers a more well-rounded perspective of this new technology.
Here is an example of a review that reviews both the negative and positive sides of NFTs:
NFTs have the potential to revolutionize the way we interact with digital assets. However, there are also some risks associated with this new technology. For example, since NFTs are stored on a blockchain, they are susceptible to hacking and fraud. Additionally, the cryptocurrency market’s volatility could also lead to losses for investors.
Conclusion:
Creating copy about NFTs doesn’t have to be complicated. Remember to use simple language, provide concrete facts and figures, include images and videos, link back to credible sources, avoid jargon, and review the positive and negative sides of this new technology. By following these tips, you will be able to create content accessible to a broad audience, accurately reflecting the state of this exciting new industry.
Do you have any tips for writing about NFTs? Let us know in the comments below!
Happy writing!
Authored by Fredrick Rowling: Senior NFT copywriter.