Magento Seo Audit: Buyer’s Guide (2025)

Conducting a thorough SEO audit for Magento stores is essential for maximizing online visibility, optimizing user experience, and driving sales. As e-commerce continues to grow, understanding how to evaluate and enhance your Magento site’s SEO is crucial. This comprehensive guide will cover every aspect of a Magento SEO audit, including its definition, importance, key components, common issues, and best practices, providing you with the insights needed to succeed in the competitive online marketplace.

What is a Magento SEO Audit?

A Magento SEO audit is a systematic evaluation of a Magento website’s search engine optimization performance, identifying areas for improvement to enhance visibility and rankings on search engines.

Definition of Magento SEO Audit

A Magento SEO audit involves a comprehensive assessment of various elements that can affect a site’s performance in search engines. This includes technical SEO, on-page optimization, content quality, and link structures. The audit aims to uncover deficiencies and opportunities that can be leveraged to improve the site’s overall search engine visibility.

Importance of SEO Audits for Magento

SEO audits are crucial for Magento stores as they help identify technical issues, optimize content, and improve user experience. By addressing these factors, businesses can enhance organic traffic, improve conversion rates, and ultimately drive higher sales. Regular audits ensure that the store adapts to changing search algorithms and user behaviors.

Key Components of an SEO Audit

The key components of a Magento SEO audit include technical SEO checks, on-page SEO evaluation, content analysis, backlink assessment, and user experience factors. Each component plays a vital role in ensuring that the site is optimized for both search engines and users, ultimately contributing to better performance.

Why is SEO Important for Magento Stores?

SEO is vital for Magento stores as it significantly impacts visibility, traffic, and sales, leading to sustainable growth in the competitive e-commerce landscape.

Impact on Traffic

Effective SEO strategies lead to increased organic traffic, which is essential for e-commerce success. By optimizing for relevant keywords and enhancing site visibility, Magento stores can attract more potential customers who are actively searching for products. This influx of traffic can result in higher sales conversion rates.

Influence on Sales

Higher visibility on search engines correlates directly with increased sales. When a Magento store ranks higher for relevant search queries, it not only attracts more visitors but also builds credibility and trust with potential customers. This ultimately leads to improved sales figures and customer retention.

Long-Term Benefits

Investing in SEO delivers long-term benefits, as organic traffic continues to provide returns without ongoing ad spend. A well-optimized Magento store can maintain its rankings over time, ensuring a steady flow of customers. Additionally, incorporating SEO into the business strategy fosters sustainable growth and brand recognition.

How to Prepare for a Magento SEO Audit?

Preparing for a Magento SEO audit involves gathering relevant data, setting clear objectives, and identifying key performance indicators to measure success.

Gathering Relevant Data

Before conducting an SEO audit, it is essential to collect relevant data from analytics tools like Google Analytics and Search Console. This data includes traffic sources, user behavior, and existing rankings, which will provide insights into the site’s current performance. Additionally, gathering competitor data can help identify industry benchmarks.

Setting Clear Objectives

Establishing clear objectives for the audit is crucial. These objectives may include improving page load speed, increasing organic traffic by a specific percentage, or enhancing conversion rates. By defining these goals, the audit can be tailored to address specific areas that require attention.

Identifying Key Performance Indicators (KPIs)

Identifying KPIs is a vital step in preparing for an SEO audit. Common KPIs for Magento stores include organic traffic growth, bounce rates, conversion rates, and average session durations. Monitoring these metrics post-audit will help assess the effectiveness of implemented changes and guide future SEO strategies.

What Are the Common SEO Issues in Magento?

Common SEO issues in Magento stores include technical SEO problems, on-page SEO deficiencies, and content-related challenges that hinder search engine visibility.

Technical SEO Issues

Technical SEO issues often include slow site speed, poor mobile usability, and improper use of robots.txt and XML sitemaps. These problems can prevent search engines from effectively crawling and indexing the site, negatively impacting rankings. Regular audits help identify and resolve these technical shortcomings.

On-Page SEO Issues

On-page SEO issues in Magento may include poorly optimized title tags, missing meta descriptions, and ineffective header tags. These elements are crucial for informing search engines about the content of the pages while also enhancing user experience. Addressing these issues can significantly improve visibility and click-through rates.

Content-Related Issues

Content-related issues often stem from duplicate content, insufficient product descriptions, and lack of engaging blog content. Magento stores must focus on creating unique, high-quality content that not only addresses user queries but also aligns with SEO best practices. This ensures that the content is both informative and optimized for search engines.

How to Analyze Site Structure in a Magento SEO Audit?

Analyzing site structure in a Magento SEO audit involves assessing URL structure, evaluating navigation, and checking the integrity of sitemaps to enhance user experience and search engine crawling.

Assessing URL Structure

A clean and descriptive URL structure is essential for SEO. URLs should be short, keyword-rich, and logical. For instance, a URL like “www.example.com/category/product-name” is preferable to a complex string of numbers and symbols. This not only aids search engines in understanding the content but also improves user experience.

Evaluating Navigation

Effective navigation is crucial for both users and search engines. A well-structured navigation menu should allow users to easily find products and information. This can be achieved by categorizing products logically and ensuring that important pages are easily accessible. A good navigation structure can also enhance link equity throughout the site.

Checking Sitemap Integrity

XML sitemaps play a vital role in helping search engines index the site effectively. During an audit, it is important to ensure that the sitemap is up-to-date and includes all relevant pages. Regularly updating the sitemap as new products are added or removed ensures that search engines can crawl the site efficiently.

Why is Keyword Research Important for Magento SEO?

Keyword research is crucial for Magento SEO as it helps identify target keywords, understand user intent, and analyze competitor keyword strategies to drive traffic and conversions.

Identifying Target Keywords

Identifying target keywords is the first step in optimizing a Magento store for SEO. This involves researching terms that potential customers use when searching for products. Tools like keyword planners can assist in discovering relevant keywords with high search volumes and manageable competition, guiding content and optimization efforts.

Understanding User Intent

Understanding user intent is vital for selecting the right keywords. Users may have different intents such as informational, navigational, or transactional. By aligning content with user intent, Magento stores can better meet customer needs and increase the likelihood of conversions. This approach also enhances the overall user experience.

Competitor Keyword Analysis

Competitor keyword analysis reveals what keywords top competitors are targeting and their ranking positions. By analyzing competitor strategies, Magento stores can identify gaps in their own keyword targeting and uncover opportunities for improvement. This analysis can inform both content creation and optimization efforts.

How to Optimize Meta Tags in Magento?

Meta tag optimization in Magento involves crafting effective title tags, writing compelling meta descriptions, and utilizing header tags to improve search engine visibility and user engagement.

Importance of Title Tags

Title tags are one of the most critical on-page SEO elements. They should be concise, relevant, and include target keywords. A well-crafted title tag not only informs search engines about the content but also entices users to click through. Keeping title tags under 60 characters ensures they display properly in search results.

Crafting Effective Meta Descriptions

Meta descriptions provide a brief summary of the page content and can influence click-through rates. This tag should be around 150-160 characters and include relevant keywords naturally. A compelling meta description can act as a mini-advertisement, encouraging users to click on the link when it appears in search results.

Utilizing Header Tags

Header tags (H1, H2, H3) help structure content for both users and search engines. The H1 tag should include the main keyword and clearly indicate the page’s topic. Subheadings (H2, H3) should be used to break down content into digestible sections, enhancing readability and SEO value.

What Role Does Content Play in Magento SEO?

Content plays a fundamental role in Magento SEO by enhancing user engagement, improving search engine rankings, and driving organic traffic through high-quality product descriptions and valuable resources.

Creating Quality Product Descriptions

Quality product descriptions not only inform potential buyers but also help in ranking for relevant keywords. Each product should have a unique, detailed description that highlights its features and benefits. This helps address user queries and improves the likelihood of conversions by providing valuable information.

Importance of Blog Content

Maintaining a blog can significantly enhance a Magento store’s SEO strategy. Blog content allows for the integration of long-tail keywords, provides valuable information to users, and encourages sharing. Regularly updated blog posts can improve site authority and increase organic traffic over time.

User-Generated Content

User-generated content, such as reviews and testimonials, can boost SEO by adding unique, relevant content to product pages. This not only enhances credibility but also provides fresh content that search engines favor. Encouraging customers to leave reviews can significantly impact both SEO and conversion rates.

How to Improve Site Speed for Magento?

Improving site speed for Magento involves analyzing load times, optimizing images, and utilizing caching and CDNs to enhance user experience and SEO rankings.

Analyzing Load Times

Analyzing load times is the first step in identifying speed issues. Tools like Google PageSpeed Insights can provide insights into what is slowing down the site. Regular monitoring of load times helps pinpoint areas for improvement, ensuring a fast and efficient user experience.

Image Optimization Techniques

Image optimization is crucial for improving site speed. Large image files can significantly slow down page load times. Techniques such as compressing images, choosing the right file formats, and using responsive images can help enhance performance while maintaining quality, contributing to better SEO outcomes.

Utilizing Caching and CDNs

Implementing caching solutions and Content Delivery Networks (CDNs) can dramatically improve site speed. Caching stores frequently accessed data to reduce load times, while CDNs distribute content across various geographical locations, ensuring quicker access for users. Together, these strategies enhance the overall performance of a Magento store.

What is the Importance of Mobile Optimization in Magento?

Mobile optimization is essential for Magento stores as it enhances user experience, improves SEO rankings, and meets the increasing demand for mobile-friendly e-commerce solutions.

Responsive Design

Responsive design ensures that a Magento store adapts effectively to different screen sizes and devices. This approach not only improves user experience but also is favored by search engines. A responsive site can enhance engagement and reduce bounce rates, leading to better overall performance.

Mobile Usability Testing

Conducting mobile usability testing helps identify any issues users may encounter on mobile devices. This includes checking for easy navigation, readability, and functionality. Addressing any identified problems ensures a seamless mobile experience, which is crucial for retaining customers and driving conversions.

Impact on SEO Rankings

Mobile optimization directly influences SEO rankings, especially with Google’s mobile-first indexing. Sites that are not mobile-friendly may experience drops in visibility and rankings. Therefore, optimizing for mobile is not just a best practice but a necessity for maintaining competitive search engine positions.

How to Conduct a Backlink Analysis in a Magento SEO Audit?

Conducting a backlink analysis involves identifying quality backlinks, analyzing competitor backlinks, and disavowing toxic links to enhance the authority and rankings of a Magento store.

Identifying Quality Backlinks

Identifying quality backlinks is essential for understanding a Magento store’s link profile. Tools like Ahrefs or SEMrush can help analyze the backlinks pointing to the site, focusing on their relevance and authority. Quality backlinks from reputable sources can significantly enhance search engine rankings.

Analyzing Competitor Backlinks

Analyzing competitor backlinks can provide insights into successful link-building strategies. By examining where competitors are gaining links, Magento stores can identify potential opportunities for their own backlink acquisition. This competitive analysis can inform outreach strategies and content creation efforts.

Disavowing Toxic Links

Disavowing toxic links is crucial for protecting a site’s authority and rankings. Toxic links can harm SEO performance and may lead to penalties from search engines. Regularly reviewing the link profile and disavowing harmful links helps maintain a healthy backlink profile.

What Are the Best Practices for Internal Linking in Magento?

Best practices for internal linking in Magento involve creating a logical link structure, utilizing anchor text effectively, and linking related products to enhance user navigation and SEO.

Creating a Logical Link Structure

A logical link structure allows users and search engines to navigate the site efficiently. Internal links should connect relevant content and guide users through the purchasing journey. This not only improves user experience but also aids in distributing link equity throughout the site.

Utilizing Anchor Text

Utilizing relevant anchor text for internal links is essential for SEO. Anchor text provides context to both users and search engines about the linked content. Descriptive, keyword-rich anchor text can enhance the relevance of the links and improve rankings for targeted keywords.

Linking Related Products

Linking related products encourages cross-selling and enhances the user experience. By showcasing related items, Magento stores can keep users engaged and increase the likelihood of additional purchases. This strategy not only aids in SEO but also boosts overall sales and customer satisfaction.

How to Optimize Images for SEO in Magento?

Optimizing images for SEO in Magento involves using appropriate alt text, following proper image file naming conventions, and implementing image compression techniques to enhance performance and search visibility.

Importance of Alt Text

Alt text is crucial for SEO as it helps search engines understand the content of images. It also enhances accessibility for visually impaired users. Each image should have a descriptive alt text that includes relevant keywords, providing context and improving overall search visibility.

Image File Naming Conventions

Using appropriate naming conventions for image files is essential for SEO. Image file names should be descriptive and include relevant keywords, avoiding generic names like “image1.jpg.” This practice can improve the chances of images appearing in search results and drive additional traffic to the site.

Image Compression Techniques

Implementing image compression techniques is vital for improving site speed. Large image files can slow down page loading times, negatively impacting user experience and SEO. Utilizing compression tools can reduce file sizes without sacrificing quality, enhancing performance and search engine rankings.

What Tools Can Help in a Magento SEO Audit?

Various tools can assist in conducting a Magento SEO audit, including dedicated SEO audit tools, Google Analytics, and third-party SEO tools that provide valuable insights and data.

SEO Audit Tools Overview

Dedicated SEO audit tools like Screaming Frog, SEMrush, and Moz can provide comprehensive insights into a Magento store’s SEO performance. These tools can identify technical issues, analyze backlinks, and evaluate on-page optimization, offering actionable recommendations to improve search visibility.

Google Analytics and Search Console

Google Analytics and Google Search Console are essential tools for monitoring a Magento store’s performance. Analytics provides insights into user behavior and traffic sources, while Search Console offers data on search queries, indexing status, and potential issues. Together, they help inform SEO strategies and improvements.

Third-Party SEO Tools

Third-party SEO tools like Ahrefs and Majestic can complement existing analytics tools by offering in-depth backlink analysis and keyword tracking. These tools provide valuable data that can guide content creation and link-building strategies, ultimately enhancing a Magento store’s SEO performance.

How to Fix Duplicate Content Issues in Magento?

Fixing duplicate content issues in Magento involves understanding the causes, using canonical tags, and managing product variations to enhance SEO and user experience.

Understanding Duplicate Content Causes

Duplicate content in Magento can arise from various factors, including product variations, URL parameters, and multiple versions of the same content. Understanding the root causes is essential for addressing the issue effectively. Regular audits can help identify and rectify duplicate content problems.

Using Canonical Tags

Implementing canonical tags is an effective way to indicate the preferred version of a page to search engines. This helps consolidate ranking signals and prevent dilution of SEO efforts. In Magento, canonical tags should be used on product pages with variations to ensure that search engines prioritize the main product page.

Managing Product Variations

Managing product variations effectively can reduce duplicate content issues. Instead of creating separate pages for each variation, consider using a single product page with options for size, color, etc. This approach not only minimizes duplicate content but also enhances user experience by simplifying navigation.

What is the Role of Schema Markup in Magento SEO?

Schema markup plays a critical role in Magento SEO by enhancing search engine understanding of the content, improving rich snippets, and increasing visibility in search results.

Benefits of Schema Markup

Schema markup helps search engines understand the context of content, enabling them to deliver more relevant results to users. By implementing schema, Magento stores can enhance their listings with rich snippets, such as star ratings and product prices, which can improve click-through rates.

Implementing Schema on Product Pages

Implementing schema on product pages involves adding structured data that describes product details, pricing, and availability. This structured data helps search engines display rich snippets in search results, thereby enhancing visibility. Properly integrated schema can lead to higher engagement and conversions.

Testing Schema Markup

Testing schema markup is essential to ensure it is correctly implemented. Tools like Google’s Structured Data Testing Tool can help identify any issues in the markup. Regular testing ensures that schema remains functional and continues to provide the intended benefits for SEO performance.

How to Set Up and Use Google Search Console for Magento?

Setting up and using Google Search Console for Magento involves verifying the site, monitoring performance reports, and identifying issues to enhance SEO efforts.

Verifying Your Magento Site

Verifying your Magento site in Google Search Console is the first step in utilizing its features. This process involves adding and verifying the site through HTML tags, Google Analytics, or DNS records. Verification grants access to valuable data regarding site performance and indexing status.

Monitoring Performance Reports

Google Search Console provides performance reports that include data on clicks, impressions, and average rankings. Regularly monitoring these reports helps identify trends, measure the effectiveness of SEO strategies, and uncover opportunities for improvement. This data is crucial for making informed decisions about future optimizations.

Identifying Issues

Identifying issues through Google Search Console allows Magento store owners to address problems that may affect SEO performance. This includes monitoring for crawl errors, indexing issues, and security problems. Timely identification and resolution of these issues can help maintain a healthy site and improve search visibility.

What Are the Best URL Structures for Magento SEO?

The best URL structures for Magento SEO involve creating descriptive URLs, avoiding dynamic parameters, and using redirects wisely to enhance both user experience and search engine optimization.

Descriptive URLs

Descriptive URLs that include relevant keywords can significantly improve SEO. Instead of using generic URLs, Magento stores should use clear, concise URLs that reflect the content of the page. For example, “www.example.com/blue-t-shirt” is more effective than “www.example.com/product?id=12345” for both users and search engines.

Avoiding Dynamic Parameters

Avoiding dynamic parameters in URLs is essential for SEO. Dynamic URLs can create duplicate content issues and complicate indexing. Instead, static URLs that utilize keywords and reflect the hierarchy of the site should be prioritized to ensure better indexing and user experience.

Using Redirects Wisely

Using redirects wisely is crucial for maintaining SEO value when pages are moved or deleted. Implementing 301 redirects ensures that users and search engines are directed to the correct pages, preserving link equity. This practice helps avoid broken links and enhances the overall user experience.

How to Optimize Magento for Local SEO?

Optimizing Magento for local SEO involves creating a Google My Business listing, optimizing for local keywords, and managing online reviews to enhance visibility in local search results.

Creating a Google My Business Listing

Creating a Google My Business listing is essential for local SEO. This free tool allows Magento stores to manage their online presence across Google, including search and maps. A complete and optimized listing can enhance visibility in local searches and provide important information to potential customers.

Local Keyword Optimization

Local keyword optimization involves targeting keywords that reflect the geographical area of the business. This can include including the city or region in title tags, meta descriptions, and content. By optimizing for local keywords, Magento stores can attract customers in their area and improve relevance in local search results.

Managing Online Reviews

Managing online reviews is crucial for local SEO success. Positive reviews not only enhance the store’s reputation but also influence local search rankings. Encouraging satisfied customers to leave reviews and responding to feedback can improve engagement and visibility in search engine results.

What is the Importance of SSL for Magento SEO?

SSL is important for Magento SEO as it enhances trust and security, improves SEO rankings, and is essential for protecting user data during transactions.

Impact on Trust and Security

SSL (Secure Socket Layer) certificates encrypt data between the user and the server, enhancing trust and security. This is particularly vital for e-commerce sites that handle sensitive customer information. A secure site fosters customer confidence, which can lead to higher conversion rates.

SEO Benefits of HTTPS

Search engines, particularly Google, prioritize HTTPS sites over non-secure ones. Implementing SSL can improve rankings in search results, giving Magento stores a competitive edge. This shift towards secure sites is essential for maintaining visibility and credibility in the online marketplace.

Implementing SSL Certificates

Implementing SSL certificates on Magento is a straightforward process. Store owners should ensure that all pages, not just the checkout process, are secured with SSL. Regularly checking for SSL certificate validity and proper implementation is crucial for maintaining security and SEO benefits.

How to Monitor SEO Performance Post-Audit?

Monitoring SEO performance post-audit involves setting up SEO dashboards, tracking key metrics, and implementing continuous improvement strategies to enhance ongoing optimization efforts.

Setting Up SEO Dashboards

Setting up SEO dashboards allows for real-time monitoring of key metrics. Tools like Google Data Studio can be used to visualize data from various sources, providing insights into organic traffic, keyword rankings, and conversion rates. Dashboards enable quick assessments of SEO performance and help identify areas for improvement.

Tracking Key Metrics

Regularly tracking key metrics is essential for understanding the impact of SEO efforts. Metrics such as organic traffic, bounce rates, and conversion rates should be monitored consistently. By analyzing these metrics, Magento store owners can assess the effectiveness of their strategies and make data-driven decisions for future optimizations.

Continuous Improvement Strategies

Implementing continuous improvement strategies ensures that SEO efforts remain effective over time. Regular audits, staying updated with industry trends, and adapting to algorithm changes are crucial for maintaining and enhancing search visibility. This proactive approach fosters ongoing growth and success in the competitive e-commerce landscape.

What Are the Common Mistakes to Avoid in a Magento SEO Audit?

Common mistakes to avoid in a Magento SEO audit include neglecting mobile optimization, ignoring analytics, and overlooking technical SEO aspects that can hinder performance.

Neglecting Mobile Optimization

Neglecting mobile optimization can have detrimental effects on user experience and SEO rankings. With an increasing number of users shopping on mobile devices, a non-responsive site can lead to high bounce rates and lost sales. Ensuring that the site is fully optimized for mobile is crucial for retaining customers.

Ignoring Analytics

Ignoring analytics can result in missed opportunities for improvement. Regularly reviewing performance data helps identify trends and areas that require attention. Without data-driven insights, it is challenging to measure the effectiveness of SEO strategies and make informed decisions about future optimizations.

Overlooking Technical SEO

Overlooking technical SEO issues can severely impact a Magento store’s performance. Factors such as site speed, crawlability, and proper indexing are crucial for ensuring that search engines can effectively interpret and rank the site. Regular audits should prioritize technical SEO to maintain optimal performance.

How Often Should You Conduct a Magento SEO Audit?

Conducting a Magento SEO audit should be done regularly, ideally on a quarterly basis, while also being responsive to significant changes or issues that arise.

Frequency Recommendations

It is recommended to conduct a Magento SEO audit at least quarterly to ensure that the site remains optimized for search engines. Regular audits help identify emerging issues, evaluate the impact of recent changes, and keep the site aligned with current SEO best practices.

Signs That an Audit is Needed

Signs that an audit is needed include significant drops in traffic, changes in rankings, or the introduction of new features. Additionally, any time major updates are made to the site, an audit can help assess the impact of those changes. Staying vigilant for these signs ensures proactive management of SEO performance.

Annual vs. Quarterly Audits

While annual audits can provide a comprehensive overview, quarterly audits are more effective for ongoing optimization. The fast-paced nature of SEO and e-commerce requires regular evaluations to stay ahead of the competition and adapt to changing algorithms and user behaviors. A combination of both can offer a robust SEO strategy.

What Are the Future Trends in Magento SEO?

Future trends in Magento SEO include voice search optimization, the integration of AI in SEO strategies, and adapting to evolving user behavior patterns in the digital landscape.

Voice Search Optimization

Voice search optimization is becoming increasingly important as more users adopt smart speakers and voice assistants. Magento stores should focus on long-tail keywords and natural language to align with how users phrase their queries verbally. Adapting content for voice search can enhance visibility in this growing area of search.

AI in SEO

The integration of AI in SEO strategies is transforming how optimization is approached. AI tools can analyze data more efficiently, provide insights for content optimization, and enhance user experience through personalization. Embracing AI technology can offer Magento stores a competitive edge in their SEO efforts.

Evolving User Behavior

Evolving user behavior trends, including increased mobile usage and demand for personalized experiences, are shaping SEO strategies. Magento stores must stay attuned to these changes and adapt their optimization efforts accordingly. By understanding and anticipating user behavior, businesses can enhance engagement and drive conversions.

How Can You Keep Up with Magento SEO Best Practices?

Keeping up with Magento SEO best practices involves following industry blogs, participating in SEO forums, and attending webinars and conferences to stay informed about the latest trends and strategies.

Following Industry Blogs

Following reputable industry blogs is a great way to stay updated on the latest Magento SEO best practices. Blogs from SEO experts and Magento developers can provide valuable insights, tips, and case studies that can inform optimization strategies. Regularly consuming this content helps stay current in a rapidly evolving field.

Participating in SEO Forums

Participating in SEO forums and communities allows Magento store owners to engage with peers, share experiences, and learn from others. These discussions can provide practical advice, troubleshooting tips, and insights into emerging trends. Active participation fosters a collaborative learning environment that benefits all members.

Attending Webinars and Conferences

Attending webinars and conferences focused on SEO and e-commerce provides opportunities for in-depth learning and networking. These events often feature industry leaders sharing their knowledge and strategies. Engaging with the community and learning from experts can inspire new ideas and innovations in Magento SEO practices.

Mini FAQ

What is a Magento SEO audit?

A Magento SEO audit is a comprehensive evaluation of a Magento website’s SEO performance, identifying areas for improvement to enhance visibility and rankings.

Why is SEO important for Magento stores?

SEO is crucial for Magento stores as it impacts traffic, sales, and long-term growth, helping businesses succeed in a competitive online marketplace.

How often should I conduct a Magento SEO audit?

It is recommended to conduct a Magento SEO audit at least quarterly, with additional audits triggered by significant changes or issues.

What are common SEO issues in Magento?

Common SEO issues in Magento include technical SEO problems, on-page SEO deficiencies, and content-related challenges that hinder search engine visibility.

How can I improve site speed for Magento?

Improving site speed for Magento involves analyzing load times, optimizing images, and utilizing caching and CDNs for better performance.

What role does schema markup play in Magento SEO?

Schema markup enhances search engine understanding of content, improves rich snippets, and increases visibility in search results, benefiting SEO efforts.

How can I optimize images for SEO in Magento?

Optimizing images for SEO involves using appropriate alt text, following proper naming conventions, and implementing image compression techniques to enhance performance.