Technical Seo Audit: Buyer’s Guide (2025)

Conducting a technical SEO audit is essential for optimizing website performance and ensuring that search engines can effectively crawl and index your site. A thorough audit identifies potential issues that could hinder visibility and usability, allowing businesses to implement necessary changes. This article delves into the various aspects of technical SEO audits, providing insights into their importance, best practices, and tools to use. By the end, you’ll have a comprehensive understanding of how to conduct a technical SEO audit that significantly enhances your website’s search engine performance.

What is a Technical SEO Audit?

A technical SEO audit is a process that evaluates a website’s technical aspects to ensure it’s optimized for search engines. This audit identifies issues that may affect ranking and user experience.

Definition of Technical SEO

Technical SEO refers to the optimization of a website’s backend structure to improve its visibility on search engine results pages (SERPs). It involves enhancing site speed, ensuring mobile compatibility, and optimizing crawlability. Understanding technical SEO is crucial as it lays the foundation for effective on-page and off-page SEO strategies.

Importance of a Technical SEO Audit

A technical SEO audit is vital for identifying potential barriers to search engine crawling and indexing. By discovering these barriers early, businesses can resolve them before they adversely affect search rankings or user experience. Regular audits help maintain the site’s health and adaptability to search engine algorithm changes.

Key Components of a Technical SEO Audit

Key components of a technical SEO audit include site crawlability, site speed, mobile friendliness, and URL structure. Each of these elements plays a critical role in how well a website performs in search engine rankings. An audit typically involves analyzing each component to identify areas for improvement.

Why is a Technical SEO Audit Important?

A technical SEO audit is crucial because it has a direct impact on search rankings, enhances user experience, and helps identify technical issues that could hinder a website’s performance.

Impact on Search Rankings

Technical SEO directly influences search rankings as search engines prioritize sites that are well-optimized. Factors like site speed, mobile-friendliness, and proper indexing play a significant role in determining a site’s ranking. Regular audits ensure that these elements are consistently optimized to maintain or improve rankings.

User Experience Benefits

Improving technical SEO can lead to a better user experience, which is essential for retaining visitors and reducing bounce rates. A well-structured site that loads quickly and is easy to navigate ensures users find the information they need efficiently. This positive experience can lead to higher engagement and conversions.

Identifying Technical Issues

Technical SEO audits help pinpoint issues such as broken links, duplicate content, and crawl errors. Identifying these problems allows businesses to take corrective measures, preventing potential ranking drops and improving overall site performance. Regular audits are essential for maintaining a high-quality website.

How Often Should You Perform a Technical SEO Audit?

It is recommended to perform a technical SEO audit at least twice a year, but the frequency can increase based on website changes or performance issues.

Recommended Frequency

For most websites, conducting a technical SEO audit biannually is sufficient. However, high-traffic or frequently updated sites might benefit from quarterly audits. Regular checks ensure that any new technical issues are promptly addressed, maintaining site health and search performance.

When to Conduct an Audit

Consider conducting a technical SEO audit after significant website changes, such as redesigns or content migrations. Additionally, if there’s a noticeable drop in traffic or rankings, an immediate audit can help identify underlying issues that need attention. Timing can significantly influence the effectiveness of the audit.

Impact of Website Changes

Website changes, including updates to content management systems or plugins, can introduce new technical issues. Each time you make major adjustments, it’s wise to perform a technical SEO audit. This proactive approach helps mitigate potential problems before they impact site performance.

What Tools Are Best for Conducting a Technical SEO Audit?

Various tools are available for conducting a technical SEO audit, ranging from free options to comprehensive paid solutions, each offering unique features and insights.

Free Tools

Several free tools can be incredibly useful for a technical SEO audit. Google Search Console provides insights into how Google views your site, while tools like Screaming Frog’s SEO Spider can help identify crawl issues. These tools offer foundational data without financial investment, making them ideal for small businesses.

Paid Tools

Paid tools often provide more in-depth analysis and reporting features. Tools like SEMrush and Ahrefs offer comprehensive site audits, including backlink analysis and keyword tracking. Investing in these tools can yield significant insights that drive better SEO strategies and improved performance.

Comparative Analysis of Tools

When selecting tools for a technical SEO audit, consider their features, ease of use, and the level of detail they provide. A comparative analysis can help determine which tools align best with your specific needs, budget, and expertise level. Creating a table comparing features like crawl depth, reporting options, and pricing can simplify this decision-making process.

How to Prepare for a Technical SEO Audit?

Preparing for a technical SEO audit involves gathering necessary tools, setting clear goals, and ensuring your site is backed up to prevent data loss during the process.

Gathering Necessary Tools

Before starting an audit, gather all the necessary tools, including analytics platforms, crawling software, and reporting tools. Having everything ready streamlines the audit process, making it more efficient. Ensure that you have access to Google Analytics, Google Search Console, and any other SEO tools you plan to use.

Setting Goals for the Audit

Clearly defined goals are essential for a successful technical SEO audit. Determine what you aim to achieve, whether it’s improving site speed, fixing crawl errors, or enhancing mobile usability. This focus helps prioritize actions and measure the effectiveness of the audit.

Creating a Backup of Your Site

Creating a comprehensive backup of your site is crucial before performing any major changes that may arise from the audit. This ensures that you can restore the site if anything goes wrong during the optimization process. Regular backups should be part of your overall website maintenance strategy.

What Are the Key Areas to Focus on in a Technical SEO Audit?

Key areas to focus on during a technical SEO audit include website crawlability, site speed, and mobile friendliness, all of which are critical for search engine optimization.

Website Crawlability

Crawlability refers to a search engine’s ability to access and index your website’s pages. Ensuring that search engines can crawl your site effectively is essential for visibility. Focus on elements like robots.txt files, XML sitemaps, and internal linking structures to enhance crawlability.

Site Speed

Site speed is a critical factor influencing user experience and search rankings. A fast-loading site improves user retention and engagement. Monitor loading times regularly and optimize images, scripts, and server response times to enhance overall site performance.

Mobile Friendliness

With mobile-first indexing becoming the norm, ensuring your site is mobile-friendly is paramount. A responsive design that adapts to various screen sizes improves usability and accessibility. Regularly test your site’s mobile performance to identify and resolve any issues.

How to Analyze Your Website’s Crawlability?

Analyzing your website’s crawlability involves checking the robots.txt file, analyzing the XML sitemap, and identifying crawl errors through various tools.

Using Robots.txt

The robots.txt file instructs search engines on which pages to crawl and which to ignore. Analyzing this file is essential for ensuring that important pages are indexed while unnecessary ones are blocked. Regular reviews can prevent accidental exclusions of vital content from search engine visibility.

Analyzing XML Sitemap

An XML sitemap provides search engines with a roadmap of your site’s content. Regularly analyze the sitemap for completeness and accuracy, ensuring that all important pages are listed. Submitting an updated sitemap to search engines can improve indexing efficiency.

Checking for Crawl Errors

Using tools like Google Search Console can help identify crawl errors that may impede search engine indexing. Common issues include 404 errors, server errors, and redirect issues. Addressing these errors promptly is crucial for maintaining optimal crawlability.

What is the Role of Robots.txt in a Technical SEO Audit?

The robots.txt file plays a critical role in guiding search engine crawlers on which parts of a website to access and index, directly impacting SEO performance.

Understanding Robots.txt

A robots.txt file is a simple text file placed in the root of your website that communicates with search engine crawlers. It specifies which pages or sections of the site should not be crawled or indexed. Understanding how to configure this file is essential for effective technical SEO management.

Common Issues with Robots.txt

Common issues with robots.txt include inadvertently blocking important pages from being crawled or misconfiguring directives. Regular audits of the robots.txt file can help identify and rectify these issues, ensuring that search engines can access all necessary content.

Best Practices for Robots.txt

Best practices for managing your robots.txt file include using clear directives, keeping the file updated, and avoiding overly restrictive rules. Regularly review the file to ensure it aligns with your SEO goals and does not hinder search performance.

How to Evaluate Your XML Sitemap?

Evaluating your XML sitemap involves checking its accuracy, completeness, and submission status to search engines to ensure optimal indexing.

Importance of XML Sitemap

An XML sitemap is crucial for helping search engines understand the structure of your website and discover content efficiently. It serves as a guide for crawlers, ensuring that all important pages are indexed. Regular updates to the sitemap are essential as new content is added.

Common Errors in XML Sitemap

Common errors in XML sitemaps include broken links, outdated URLs, and missing pages. Regularly auditing the sitemap can help catch these errors, ensuring that search engines can index the correct content. Addressing these issues promptly is vital for maintaining strong search visibility.

Submitting an XML Sitemap

Once evaluated and corrected, submitting the XML sitemap to search engines like Google and Bing is crucial for ensuring efficient indexing. Use the webmaster tools provided by these platforms to submit the sitemap and monitor its status. Regular submissions after significant changes can enhance your site’s SEO performance.

What is the Importance of Site Speed in Technical SEO?

Site speed is critical in technical SEO as it affects user experience and search engine rankings. A fast-loading website can significantly enhance engagement and conversion rates.

Impact on User Experience

Fast site speed enhances user experience by reducing wait times and improving engagement. Users are less likely to abandon a site that loads quickly, leading to increased time on site and lower bounce rates. This positive engagement directly correlates with better SEO outcomes.

Impact on Search Rankings

Search engines like Google consider site speed as a ranking factor. Sites that load quickly are more likely to rank higher in search results, leading to increased visibility and traffic. Regular monitoring and optimization of site speed can result in significant SEO benefits.

Tools to Measure Site Speed

Various tools are available to measure site speed, including Google PageSpeed Insights, GTmetrix, and Pingdom. These tools provide valuable insights into loading times and offer recommendations for optimization. Regularly using these tools helps maintain optimal site performance.

How to Optimize Your Site Speed?

Optimizing site speed involves various techniques, including image optimization, minifying CSS and JavaScript, and leveraging browser caching.

Image Optimization Techniques

Images often contribute significantly to loading times. By optimizing images through compression and using appropriate formats, you can reduce their file size without compromising quality. Tools like ImageOptim and TinyPNG can help automate this process, leading to faster load times.

Minifying CSS and JavaScript

Minifying CSS and JavaScript files involves removing unnecessary characters, such as spaces and comments, to reduce file sizes. This can lead to faster loading times and improved performance. Automated tools can assist in minifying these files, streamlining the optimization process.

Leveraging Browser Caching

Leveraging browser caching allows frequently visited pages to load faster by storing static files in users’ browsers. Configuring caching settings can significantly enhance site speed and improve user experience. Regular reviews of caching settings are essential for maintaining optimal performance.

What Does Mobile Friendliness Mean?

Mobile friendliness refers to how well a website performs on mobile devices, impacting user experience and search engine rankings significantly.

Importance of Mobile Optimization

As mobile usage continues to rise, optimizing for mobile is vital for reaching a broader audience. A mobile-friendly site ensures that users can access your content seamlessly, regardless of the device they use. This optimization is essential for keeping bounce rates low and engagement high.

Mobile Usability Testing

Mobile usability testing involves evaluating how well your site performs on mobile devices. Tools like Google’s Mobile-Friendly Test can help identify usability issues and provide recommendations for improvement. Regular testing is crucial as mobile traffic continues to grow.

Responsive Design vs. Adaptive Design

Responsive design adjusts the layout based on screen size, while adaptive design serves different layouts for various devices. While both approaches aim to improve mobile friendliness, responsive design is often recommended for its flexibility and future-proofing capabilities. Understanding the differences can guide your design choices.

How to Assess Your Site’s Mobile Friendliness?

Assessing your site’s mobile friendliness involves using testing tools, analyzing mobile page speed, and identifying common usability issues.

Using Google’s Mobile-Friendly Test

Google’s Mobile-Friendly Test is a valuable tool for assessing how well your site performs on mobile devices. By inputting your URL, you can receive instant feedback on mobile usability. This tool also highlights specific areas for improvement, helping guide optimization efforts.

Analyzing Mobile Page Speed

Mobile page speed is crucial for user experience and SEO. Use tools like PageSpeed Insights to analyze loading times for mobile versions of your site. Regularly optimizing mobile speed can lead to improved rankings and user satisfaction.

Common Mobile Usability Issues

Common mobile usability issues include unresponsive design, excessive pop-ups, and poorly formatted content. Regular audits can help identify these problems, allowing for timely fixes that enhance mobile user experience. Addressing these issues is essential for maintaining competitiveness in search engine rankings.

What Are Common Technical SEO Issues to Look For?

Common technical SEO issues include duplicate content, broken links, and redirect chains, all of which can negatively impact search engine performance.

Duplicate Content

Duplicate content refers to blocks of content that appear on multiple pages, confusing search engines and diluting ranking potential. Identifying and resolving duplicate content issues is critical for maintaining strong SEO performance. Tools such as Copyscape can help detect duplicates across the web.

Broken Links

Broken links create a poor user experience and can negatively affect your site’s credibility in the eyes of search engines. Regular audits should include checking for 404 errors and other broken links. Fixing these issues can improve user experience and search visibility.

Redirect Chains

Redirect chains occur when multiple redirects lead to a single page, impacting site speed and user experience. Reducing the number of redirects is essential for optimal performance. Use tools to analyze redirect chains and eliminate unnecessary steps.

How to Identify and Fix Duplicate Content?

Identifying and fixing duplicate content involves understanding its causes, using detection tools, and implementing appropriate resolutions.

Understanding Duplicate Content Causes

Duplicate content can arise from various sources, including URL variations, printer-friendly versions of pages, and content syndication. Understanding these causes helps prevent future occurrences. Regular audits can help catch issues early, allowing for timely corrections.

Tools for Detecting Duplicate Content

Tools such as Siteliner, Copyscape, and Screaming Frog can effectively identify duplicate content on your website. These tools scan for similarities and provide reports on duplicate pages. Regularly using these tools is essential for maintaining content integrity.

Resolving Duplicate Content Issues

Resolving duplicate content issues may involve canonical tags, 301 redirects, or rewriting content. Implementing canonical tags helps signal to search engines which version of content to prioritize. Regular monitoring of content can help prevent duplicates from arising in the future.

What Are Broken Links and How Do They Affect SEO?

Broken links are links that lead to non-existent pages, negatively impacting user experience and SEO performance. Addressing broken links is vital for maintaining site integrity.

Impact of Broken Links on User Experience

Broken links create frustration for users, leading to high bounce rates and decreased trust in the site. Users expect seamless navigation, and encountering broken links can deter them from returning. Ensuring all links are functional is crucial for positive user experiences.

How to Identify Broken Links

Several tools, such as Ahrefs and SEMrush, can help identify broken links on your site. These tools crawl your website and provide detailed reports on broken links, allowing for prompt corrections. Regular checks can help maintain link integrity.

Fixing Broken Links

Fixing broken links may involve updating URLs, removing links to deleted pages, or redirecting to relevant content. Addressing these issues promptly is essential for maintaining both user experience and SEO performance. Regular audits help catch broken links early.

What Are Redirect Chains and Why Should They Be Avoided?

Redirect chains occur when multiple redirects are used to reach a single page, which can slow down site performance and impact SEO. Minimizing redirect chains is essential for optimal technical SEO.

Understanding Redirect Chains

Redirect chains happen when a URL redirects to another URL, which then redirects to a final destination. This can create unnecessary delays in loading times and complicate the crawling process. Understanding redirect chains is crucial for maintaining efficient site navigation.

How Redirect Chains Impact SEO

Redirect chains can hinder SEO performance by diluting link equity and slowing down page load times. Search engines may struggle to pass ranking signals through multiple redirects, potentially impacting search rankings. Regular audits help identify and resolve these issues promptly.

Best Practices for Redirects

Best practices for managing redirects include minimizing the number of redirects, using 301 redirects for permanent changes, and regularly auditing redirect paths. Ensuring that redirects are set up correctly can help maintain site performance and SEO effectiveness.

How to Optimize Your Website’s URL Structure?

Optimizing your website’s URL structure involves creating SEO-friendly URLs that enhance usability and search engine visibility.

Importance of SEO-Friendly URLs

SEO-friendly URLs are concise, descriptive, and easy to read, helping both users and search engines understand the content. A well-structured URL can improve click-through rates and overall site performance. Regularly reviewing your URL structure is essential for maintaining SEO effectiveness.

Best Practices for URL Structure

Best practices for URL structure include using hyphens to separate words, avoiding special characters, and keeping URLs as short as possible. Incorporating relevant keywords can also enhance SEO. Regular audits of URL structures can help identify opportunities for optimization.

Avoiding Common URL Mistakes

Common URL mistakes include using dynamic URLs, inconsistent naming conventions, and neglecting to implement redirects for changed URLs. Addressing these mistakes is crucial for ensuring a clean and effective URL structure. Regularly reviewing URL practices can help maintain a strong SEO foundation.

What is HTTPS and Why is it Important for SEO?

HTTPS is a secure version of HTTP that encrypts data between a user’s browser and the website, significantly enhancing security and trustworthiness.

Difference Between HTTP and HTTPS

The primary difference between HTTP and HTTPS is the security provided by HTTPS through SSL certificates. While HTTP transmits data in plaintext, HTTPS encrypts data, protecting sensitive information. This security is crucial for building trust with users and search engines alike.

Impact of HTTPS on Trustworthiness

Websites using HTTPS are perceived as more trustworthy by users and search engines. Google considers HTTPS as a ranking factor, meaning secure sites may have an edge in search engine rankings. Transitioning to HTTPS is essential for maintaining search performance and user trust.

How to Implement HTTPS

Implementing HTTPS involves obtaining an SSL certificate, updating your website’s configuration, and ensuring all internal links are updated to the secure version. Regularly monitoring your site’s security status is crucial for maintaining HTTPS integrity. A seamless transition to HTTPS can enhance both security and SEO performance.

How to Conduct a Technical SEO Audit for eCommerce Websites?

Conducting a technical SEO audit for eCommerce websites requires focusing on unique challenges and key areas specific to online retailers.

Unique Challenges for eCommerce

eCommerce websites face unique challenges including large inventories, complex navigation, and multiple product variations. Ensuring that products are easily discoverable and that pages load quickly is essential for maintaining user engagement. Regular audits can help address these challenges effectively.

Key Areas to Focus on

Key areas for eCommerce SEO audits include product page optimization, category page structures, and checkout process efficiency. Ensuring that product pages are optimized for search visibility is crucial for driving traffic and conversions. Regularly reviewing these areas helps maintain optimal performance.

Tools for eCommerce SEO Audits

Tools like SEMrush, Ahrefs, and Google Analytics are invaluable for conducting eCommerce SEO audits. These tools provide insights into site performance, user behavior, and keyword rankings, helping identify areas for improvement. Regularly utilizing these tools can enhance overall eCommerce performance.

What are Structured Data and Why Should You Implement It?

Structured data is a standardized format for providing information about a web page and its content, enhancing search visibility and user engagement.

Understanding Structured Data

Structured data uses schema markup to help search engines understand the context of your content. By implementing structured data, you can enhance your site’s search listings with rich snippets, which can improve click-through rates. Regularly updating structured data is essential for maintaining relevance.

Benefits of Using Structured Data

Implementing structured data can lead to enhanced visibility in search results, increased click-through rates, and improved user engagement. Rich snippets provide users with more information about your content before they click, making it more likely they will choose your site. Regular audits can help ensure that structured data is implemented correctly.

How to Implement Structured Data

Implementing structured data involves adding schema markup to your website’s HTML. Tools like Google’s Structured Data Markup Helper can assist in generating the necessary code. Regularly testing your structured data with Google’s Rich Results Test can help ensure it’s functioning correctly.

How to Analyze Your Website’s Indexing Status?

Analyzing your website’s indexing status involves using tools to check which pages are indexed and identifying any issues that may prevent proper indexing.

Using Google Search Console

Google Search Console is a powerful tool for analyzing your website’s indexing status. It provides insights into how many pages are indexed, identifies indexing issues, and offers recommendations for improvement. Regularly monitoring indexing status is crucial for maintaining search visibility.

Identifying Indexing Issues

Identifying indexing issues may involve analyzing crawl errors, reviewing the robots.txt file, and checking sitemap submission status. Addressing these issues promptly can improve overall site performance and search rankings. Regular audits help ensure that indexing issues are caught early.

Fixing Indexing Problems

Fixing indexing problems may involve updating content, adjusting robots.txt settings, or resubmitting sitemaps. Regularly reviewing indexing status and addressing issues promptly helps maintain optimal site performance and visibility in search results. Ongoing monitoring is essential for long-term success.

What is the Role of Site Architecture in Technical SEO?

Site architecture plays a crucial role in technical SEO by influencing how easily search engines can crawl and index your website, impacting overall performance.

Importance of Logical Site Structure

A logical site structure improves user experience and search engine crawlability. Organizing content into clear categories and subcategories helps both users and search engines navigate the site effectively. Regular reviews of site architecture can help identify areas for improvement.

How to Evaluate Site Architecture

Evaluating site architecture involves assessing the hierarchy of content and ensuring that important pages are easily accessible. Tools like Screaming Frog can analyze site structure and identify issues such as orphaned pages or complex navigation paths. Regular evaluations help maintain optimal site performance.

Best Practices for Site Architecture

Best practices for site architecture include using a clear hierarchy, implementing breadcrumb navigation, and ensuring that all important pages are linked. Regular audits of site structure can help identify and resolve issues that may hinder SEO performance. Maintaining a logical architecture is essential for long-term success.

How to Conduct a Competitor Analysis in Your Technical SEO Audit?

Conducting a competitor analysis during a technical SEO audit involves identifying key competitors and analyzing their technical SEO strategies for insights and improvements.

Identifying Key Competitors

Identifying key competitors involves researching businesses within your niche and analyzing their online presence. Tools like SEMrush can help identify competitors and provide insights into their SEO strategies. Understanding the competitive landscape is crucial for developing effective SEO tactics.

Analyzing Competitor Technical SEO

Analyzing competitor technical SEO involves examining their site speed, mobile-friendliness, and URL structure. Tools like Ahrefs can provide insights into their backlink profiles and keyword strategies. Regular competitor analysis helps identify areas for improvement and potential opportunities.

Learning from Competitor Strategies

Learning from competitor strategies involves identifying successful tactics and implementing similar approaches on your site. Understanding what works for competitors can inform your own technical SEO efforts. Regularly reviewing competitor strategies can help maintain a competitive edge in search rankings.

What Are the Best Practices for Reporting Your Technical SEO Audit Findings?

Best practices for reporting technical SEO audit findings involve creating actionable reports, effectively communicating results to stakeholders, and prioritizing issues for resolution.

Creating an Actionable Report

An actionable report should clearly outline findings, recommendations, and prioritized actions based on the audit results. Use visuals to enhance understanding and highlight key issues. Regularly updating stakeholders on progress and outcomes fosters transparency and collaboration.

Communicating Findings to Stakeholders

Effectively communicating findings involves presenting data in a clear and concise manner. Tailor your communication style to your audience, ensuring that technical jargon is minimized for non-technical stakeholders. Regular updates can help keep everyone informed and engaged in the optimization process.

Prioritizing Technical Issues

Prioritizing technical issues based on their impact on performance and user experience is crucial for effective resolution. Use a scoring system to rank issues and focus on high-impact problems first. Regular reviews of prioritized issues can help ensure that important areas are addressed promptly.

What Are the Next Steps After Completing a Technical SEO Audit?

After completing a technical SEO audit, the next steps include implementing recommendations, monitoring changes, and setting up regular audits to maintain site health.

Implementing Recommendations

Implementing recommendations from the audit is crucial for improving site performance and SEO effectiveness. Develop a timeline for addressing issues and assign responsibilities to relevant team members. Regular follow-ups can help ensure that recommendations are executed effectively.

Monitoring Changes

Regularly monitoring changes after implementing audit recommendations is essential for assessing their impact. Use analytics tools to track performance metrics and identify any new issues that may arise. Ongoing monitoring helps maintain site health and performance over time.

Setting Up Regular Audits

Setting up regular audits ensures that your site remains optimized and responsive to changes in search engine algorithms. Establish a schedule for conducting audits, whether quarterly or biannually. Consistent auditing helps maintain a competitive edge in SEO performance.

Mini FAQ

What is a technical SEO audit?

A technical SEO audit evaluates a website’s backend structure to identify issues affecting search engine visibility and user experience.

Why is a technical SEO audit important?

It helps enhance search rankings, improves user experience, and identifies technical issues that could impact performance.

How often should you perform a technical SEO audit?

It is recommended to conduct audits at least twice a year, or more frequently if significant changes are made to the website.

What tools are best for conducting a technical SEO audit?

Popular tools include Google Search Console, Screaming Frog, SEMrush, and Ahrefs, each offering unique features for audits.

What are common technical SEO issues to look for?

Common issues include duplicate content, broken links, redirect chains, and poor mobile optimization.

How do you fix broken links?

Fixing broken links involves identifying them using SEO tools, updating URLs, and implementing 301 redirects as necessary.

What are the next steps after a technical SEO audit?

Next steps include implementing recommendations, monitoring changes, and scheduling regular audits for continued optimization.